Experiences

Private cruises, in-house exhibitions, cocktail classes, golf, shopping

The Villages

Puglia’s historic towns and villages are among the most beautiful in Italy, and they have not yet been softened by the tourism that has reshaped their counterparts further north.

Ostuni: The White City

Ostuni stands on three hills above the Adriatic plain, its medieval centro storico a dense, rising mass of whitewashed houses, arched alleyways and stairways that always seem to lead upward. From a distance, the city appears to float above the olive groves below, brilliant against the blue of the sky: a visual phenomenon that has given it the name La Città Bianca — the White City. The whitewash is not decorative. It is ancient and functional, applied for centuries to reflect the summer heat and mark the boundaries between the inhabited world and the open plain. Up close, the city reveals its layers: Roman foundations, a Norman street plan, a Gothic cathedral with a magnificent rose window, and a labyrinthine tangle of lanes where the same families have lived for generations.

Alberobello

Alberobello is the home of the trulli, the conical dry-stone dwellings that have no architectural equivalent anywhere in the world. The Rione Monti district contains over a thousand of them, their whitewashed walls and grey stone roofs climbing the hillside in a cityscape that looks as though it was imagined rather than built. A UNESCO World Heritage Site since 1996, it is best seen early in the morning, before the day-trippers arrive and the streets return to their quiet strangeness.

Locorotondo

Locorotondo sits on a hill above the Valle d’Itria with views across a landscape stitched with trulli, olive groves and dry-stone walls. The town’s centro storico is a near-perfect circle of white-rendered houses with steeply pitched roofs — unusual for Puglia — and the main square opens onto a panorama that changes colour with every hour of the day. It is one of the most serene places in the south.

Cisternino

Cisternino is the most local-feeling of the Valle d’Itria towns: less visited, more lived-in, with flower-lined alleys, a belvedere terrace that looks out across the plain to the sea, and a tradition of fornelli pronti — the butchers’ shops that grill your meat to order on the spot — that is unique to this corner of Puglia.

Martina Franca

Martina Franca is a baroque set piece: grand churches, aristocratic palaces and a handsome piazza that has hosted one of Italy’s finest summer opera festivals since 1975. The quality of the stonework and the scale of the architecture make it feel like a much larger city than it is.

Lecce

Lecce is in a category of its own. Sometimes called the Florence of the South, it is a baroque city built from a local limestone so soft and pale it could almost be cream. The churches and palaces are encrusted with an extravagance of carved ornament — flowers, cherubs, saints, monsters — that the local craftsmen produced over three centuries with evident pleasure. The Basilica di Santa Croce alone could occupy an entire afternoon. By night, the illuminated stone glows gold and the city feels like a theatre set.

Otranto

Otranto stands at the very edge of Europe, its harbour facing Albania across the Adriatic strait. The medieval old town is encircled by Aragonese walls and centred on a Norman cathedral containing one of the most extraordinary mosaic floors in Christendom: a twelfth-century vision of the tree of life that covers the entire nave, full of knights, elephants, mermaids and a calendar of the months. The town has a frontier quality — sea-facing and windswept at times — unlike anywhere else in Puglia.

Polignano a Mare

Polignano a Mare is built on the edge of a limestone cliff above the Adriatic, its old town cantilevered over the sea. The houses are white, the drop is vertiginous, and the light on the water below is extraordinary. The beaches here are enclosed in coves carved into the rock, accessed by steep steps or, in some cases, only by boat.

Matera

Matera is one of the most extraordinary cities in southern Italy, a place carved rather than built. Its ancient Sassi districts are a maze of cave dwellings, rock churches, stairways and terraces overlooking the deep ravine of the Gravina. Continuously inhabited for thousands of years and a UNESCO World Heritage Site since 1993, Matera has a silence and drama unlike anywhere else in the region. It is best seen at dusk, when the stone turns gold and the city seems to rise out of the rock itself.

Wine Tastings

Puglia produces a wider range of wines than most visitors expect. You will know Primitivo and Negroamaro. Susumaniello is less familiar and worth trying alongside them. Our in-house sommelier hosts tastings of red, white, and sparkling wines around a long communal table in the palazzo's former olive oil store, paired with cheeses and cured meats from local producers we work with, and our own olive oil.

Discovering Puglia - a full regional tasting, from the far north of the region down through the central plains to Salento in the south.

Private Events

Paragon 700 can be reserved in full: for a wedding, a birthday, a small corporate gathering, or simply because you want the palazzo to yourselves for a few days. All 15 rooms & suites, the restaurant, the gardens, and the pool are yours. Talk to us early - the calendar for full buyouts is limited, and August books first. Better June & September

In-House Exhibitions

The rooms of Palazzo Rosso hold a rotating collection of contemporary work by international and Puglian artists. Recent shows have included sculpture, painting, and photography by Soozy Lipsey, Adrian Boswell, and Giuseppe Ciraci, alongside pieces by AD'Opera, Michal Cole, Patrizia Pareo, and Amalia Knoll. Several works are for sale. Ask at reception for the current list.

Take Paragon back home

At Paragon 700, you can purchase some of the furniture, paintings, and other décor items from our luxury hotel in Ostuni. Ask for our shopping list.

Cocktail Class

Discover the Art of Mixology at Bar 700

Join us at Bar 700 for an exclusive cocktail class that promises to elevate your cocktail-making skills to new heights. Whether you’re a novice eager to learn the basics or a seasoned enthusiast looking to refine your craft, our head mixologist will guide you through the fascinating world of cocktails.

Indulge in a unique and memorable experience that combines the sophistication of fine cocktails with the intimate charm of Paragon700. Perfect for a special occasion, a fun night out, or a unique gift. All participants will be rewarded with a certificate and a complementary jigger.